Market trends (such as continued consumer health awareness, government stimuli, etc.) are expected to influence the consumer health industry even more in the future. Companies in the consumer health industry are mostly active with OTC medicinal products, nutritional or functional foods, consumer health or personal care products.

 

Within the life science industry the consumer health industry is even more focused on fast moving marketing techniques as well as cost containment strategies. Indepth understanding of the organisation culture of the consumer health company is usually very specific and thus for the Straxon Group one of its main criteria for each successful assignment.

 

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